I’m a Gen Z Founder , digital marketer, brand strategist, and tech enthusiast passionate about helping businesses and creators grow with fresh, data-driven marketing strategies that actually deliver.
I’m currently pursuing dual bachelor’s degrees in Computer Science at BITS Pilani and Robotics at MET League of Colleges, blending tech knowledge with marketing expertise to stay ahead of the curve.
Besides marketing, I’m also an author—I wrote and published a book last year, which reflects my dedication to sharing knowledge and inspiring others.
From performance marketing and SEO to influencer collaborations and personal branding, I use the latest AI-powered tools and creative storytelling to build brands that connect and grow sustainably.
Whether you want to boost your online presence, craft a memorable brand, or scale your business with smart strategies, I’m here to help you stand out in today’s digital world.
Let’s create a brand that’s not just noticed but remembered.
B.CS in Computer Science | 2023 - 2026
B. Tech in Automation and Robotics | CGPA : 8.2 | 2022 - 2025
Diploma in Computer Engineering | Percentage: 81.66% | 2019 - 2022
SSC | 2018 - 2019
Sept 2024 – Present
Launched Elieganza, a premium clothing brand, handling creative direction, branding, and digital marketing. Showcased expertise in brand strategy, e-commerce, and Gen Z fashion marketing.
Feb 2025 – Present | Hyderabad, India
Worked on SEO, social media, and performance marketing strategies. Improved engagement by 25% through data-driven campaigns. Built strong skills in digital marketing and brand growth.
Jan 2025 – Apr 2025 | India
Part of a Gen Z-led marketing agency, focusing on meme marketing, influencer campaigns, and content creation. Gained hands-on experience in agency operations and trend-driven branding.
Jun 2022 – Sep 2022 | Bangalore, India
Handled website management, SEO, SEM, and social media marketing, boosting traffic and brand presence. Strengthened expertise in tech-driven digital growth.
Dec 2020 – May 2022 | Maharashtra, India
Built a digital services brand offering web development, video editing, and graphic design. Gained entrepreneurial experience in client handling and creative services.
Aug 2021 – Sep 2021 | Nashik, India
Designed responsive websites using HTML, CSS, and JavaScript. Enhanced UI/UX for better performance and improved client engagement.
In a world where social media rules the spotlight, my debut book Balancing Act is a deep dive into finding harmony between real life and the digital grind.
I’m Pawan Shirsath — a Gen Z tech enthusiast and brand strategist, currently pursuing dual degrees in Computer Science and Automation & Robotics. My journey started with self-taught web development and quickly expanded into coding, digital marketing, video editing, and more.
Balancing Act isn’t just pages and words — it’s my story, my playbook, and my lessons from navigating the fast-moving digital world. Inside, you’ll learn:
How to balance your real and online life without burning out
Strategies to grow your audience and influence on social media
Ways to protect privacy, stay secure, and practice ethical online behavior
The art of tracking growth through social media analytics
How to turn your digital presence into real-world opportunities
This book is for creators, entrepreneurs, and anyone chasing growth without losing themselves in the process.
Positioning brands, crafting roadmaps, and scaling businesses with trend-driven strategies.
Running data-driven ads on Google & Meta with analytics that turn clicks into customers.
Shared insights on AI and digital innovation through seminars and workshops, inspiring teams to think bigger and market smarter.
Leveraging Generative AI, Google Gemini, ChatGPT, and automation workflows to create personalized campaigns, scale content production, predict trends, and optimize performance — helping brands stay ahead in search rankings and digital relevance.
Creating culture-led, shareable content that connects with Gen Z audiences.
Skilled in Linux, MacOS, and Windows environments for cross-platform business solutions.
Proficient in Python, C, C++, HTML, CSS, JavaScript, PHP, MySQL, and WordPress development for building and optimizing high-performance platforms.
Optimizing for Google, AI search, and social discoverability to keep brands visible.
MKCL-certified graphic designer skilled in visual branding, storytelling content, and campaign design.
These are just a few from my toolkit — I’ve explored and mastered 40+ AI tools to supercharge marketing, branding, and growth
I’m a marketing professional, web developer, and content creator passionate about leveraging technology and creativity to help brands grow.
pawan.shirsath2003@gmail.com
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